Where does marketing end and sales begin?

Where and When

05/09/2019 : 7:30 am - 9:00 am at Campanile Hotel

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About this event

‘Marketing’ is all about generating leads, while ‘Sales’ is all about converting those leads into customers or clients…simple…isn’t it?

Many businesses are increasingly finding the typical model for using marketing to generate enquiries, and sales processes to convert them, is not as cut and dried as it used to be. The world is changing around them, and traditional marketing and sales lines are becoming blurred.

This presentation examines where marketing ends and sales begin. What’s changed? What’s driving those changes? What factors should businesses consider before reacting? Or is it all a storm in a tea-cup and it’s just business as usual?

Who will benefit from attending?

Steve Manning presents Where does marketing end and sales begin? at Swindon Business villageBusinesses that have relied on traditional “marketing through to sales” routes, and finding they are not as effective as they used to be.

Businesses that want to increase revenue but are not sure how best to approach this.

Businesses that are forward-thinking and want to examine options for future growth.

What will attendees learn?

How the relationship between marketing and sales has changed.

How the traditional marketing funnel has moved on to a more encompassing version, that helps businesses make the most of existing customers and clients.

What qualifies you to deliver the presentation?

Steve’s worked in the marketing industry since 1985. His company, Activate Marketing, celebrates its 12th anniversary in 2019. His marketing knowledge has helped businesses ranging from accountants to veterinary practices, and start-ups through to established companies with a global presence.

He is a marketer, copywriter and implementer (known for rolling up his sleeves to help clients get their marketing moving).

In 2018 he also became the Marketing & Liaison Manager for one of his long-term clients, taking onboard responsibility for sales to UK Airports. Last year, he generated over £340,000 worth of business for them across the UK.

There’s more?

Plus, of course, we’ll have round table intros (30-60 seconds – we ask that you don’t overrun), breakfast and networking.

The meeting closes at 9-00 but informal networking continues well beyond that time.

Come along and join us – you will be most welcome.

Business Village is a great way to network and to develop your business and your personal skill. Come along and try us out. Just pay on the day.