Location and booking information
Where and When
16/07/2020 : 8:00 am - 9:00 am at a computer near you
Tell Us You're Coming
This morning, after our usual round table intros (30-60 seconds each), we will have a presentation by Jo Smyth of Word Worker. PR is a powerful tool for raising a business’s profile, enhancing its reputation and ultimately increasing sales – but it is all too often overlooked.
This presentation will focus on PR’s place in the wider marketing mix and give attendees ten top tips on how to implement a PR plan.
Who will benefit from attending?
This talk will benefit business owners who want to use PR but don’t know where to start, as well as those who have tried it and been disappointed with the results. It will also benefit businesses needing to raise their profile, whether that’s to get an edge over their competition, seek new customers, or finding a buyer for their business.
What will attendees learn?
Attendees will learn the difference between PR and other forms of marketing, how to devise and implement a PR plan and get advice on writing and issuing a press release.
What qualifies you to deliver the presentation?
Jo began her career in newspaper journalism as a cub reporter, progressing to news editing and sub-editing, before turning freelance and writing for national women’s and parenting magazines.
With a young family, and the unsocial hours journalism offers, Jo decided to move into PR. She worked both with in-house corporate PR teams and agencies, before setting up her boutique PR agency, Word Worker, now in its 12th year.
Jo works with SMEs, using her journalism skills to craft press releases which hit the mark with online and offline media. She also writes website copy, social media posts and blogs for clients, ranging from accountants and financial advisers, to recruiters and charities.
The meeting closes at 9-00.
Come along and join us – you will be most welcome.
Business Village is a great way to network and to develop your business and your personal skill. Come along and try us out.
Although free, we do ask that you register and that you do attend, as we are limiting this event to 25 places on a first-come first-served basis.
Once you have booked, we’ll send you a confirmation email straight away. We’ll then send you some joining instructions the day before the event. If you fail to receive either of these emails, and you have checked your spam folder, please get in touch with us.
You will need to download the Zoom client to your computer in order to participate. Existing Zoom users, please ensure that you have the latest version of Zoom installed, just to avoid problems.